Do you know who's tracking you on the Web?24 January 2011, 6:34 pmImagine a creepy guy wearing a ski mask and a trenchcoat, following you around and scribbling down every place you visit, every item you peruse, and every action you take. Now and again, he races in front of you, opens the trenchcoat, and flashes an ad based on something you just checked out.
That's behaviorally targeted advertising, a multi-billion-dollar industry that shows no signs of stopping. Today both Mozilla and Google offered ways to tell that creepy guy to buzz off.
Source: InfoWorld Top Stories
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